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Essential Business Writing
Contact centre personnel are increasingly communicating with the written word through the use of email. An email falls away from the traditional written medium ‘letter writing’ and has its own unique structure according to your environment and business.

The opportunity lies in ensuring that the written word is aligned with the spoken and that both are aligned to your brand and the ‘voice’ of your company.

In addition to aligning the written word with your brand the following are typical areas covered through the day:

• Understanding the reasons for effective business writing
• Use the tools needed for professional communication
• Avoid the barriers that impact on written communication such as jargon and tautology
• Understand the power of positive language and the influence these words have on the written message
• Understand the trends in e-mail writing and the pitfalls to avoid

For maximum impact we recommend that this course be completed in conjunction with "Effective Communication".

Typical Duration: 1 day Target Audience: All Contact Centre personnel utilizing e-mail

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